Monthly Archives: March 2016

In my hometown growing up you could have a business that paid your bills and keep the business running for many years without worry of competition moving in. The global marketplace of the Internet does not offer the same luxury. Competition can pop up overnight. You can even get competition that steals your market share by pretending to be your product. There is a lot of that coming out of China. This is why branding is so important. And protecting your brand is actually even more important. We looked at using Gromode to help us with traffic and lead generation to our official website to help take control of fake sellers out there trying to pass themselves off as us.

Our brand was explicit in telling customers to only order our supplements from our official website. Knock-off products are popular from purses to nutritional supplements. We had the real thing at our website, and we needed to take control of how our product was being represented by the major search engines. We were losing business before to the knock-off makers that were playing on permutations and misspelling of our brand name. Having a strong company help us generate leads and traffic brought back our market share we were losing to our official website.

Doing business online can be brutal. Some companies have found that using some overseas manufacturers are what lead to their product designs and specs being stolen to produce knock-off products. We had to even develop a very tough and expensive to duplicate label and unique bottle shape. There are all kinds of tricks we were using to thwart our mimickers. Taking control of getting search engine web traffic to our site to generate leads was very helpful in getting the fake producers out there to give up on trying to cheat our customers. The powerful presence of our official website was a real help, and it got powerful due to strong lead generation and traffic flow.

I started out making a small plastic product in my garage. I bought an injection machine that fit on my workbench and would make a couple hundred of them after I got home from work each day. I was selling my product like crazy on the auction sites online. Then I had a professional website developed. I got contacted by a company in Brazil that wanted me to ship them a few thousand units wholesale, but I did not know anything about doing business in Brazil. I did not even know if my product was legal to ship there. I mean, it is not dangerous or anything, but you just do not know.

I had to get a fast education from an expert who helped me learn about doing business in Brazil. I learned that there was no regulations or laws controlling my product anywhere in the country. I also learned that there was no controls on exporting my product out of the country to Brazil. This is the stuff of lawyers and not guys like me who get an idea and have a mold made to make a product in a garage.

After selling many thousands of units in Brazil, I had by then rented a small place to put in a bigger injection-molded plastics machine that I leased. I was producing enough product to quit my day job, but I kept it for the health insurance. There were some long days and weekends for awhile. Then I got an offer to buy my product design idea from another US company. The offer really was too good to refuse. Being able to sell it for enough to retire now with a residual income for per unit sales was too good to pass up. And to think, I was not even going to bother going into the Brazilian market when I was first approached.

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